What Is Tom Brady Doing These Days A Quick Look

Tom Brady is actively engaged in a multifaceted post-playing career that includes a lucrative 10-year broadcasting role as a lead NFL analyst for Fox Sports, major ownership stakes in professional sports franchises like the Las Vegas Raiders and Birmingham City F.C., and oversight of his various health, wellness, and apparel business ventures.

When a legendary athlete retires from professional sports, public curiosity naturally follows them into their next chapter. For Tom Brady, whose twenty-three-season NFL career yielded seven Super Bowl championships and cemented his status as one of the greatest quarterbacks in football history, stepping away from the gridiron in early 2023 was not a retreat into quiet retirement. Instead, he immediately pivoted into a diverse portfolio of media, business ownership, entrepreneurial ventures, and high-profile endorsements. Examining what Tom Brady is doing these days requires looking past a single job title and evaluating a complex enterprise built around his personal brand, athletic expertise, and financial capital.

The Transition to the Broadcast Booth

One of the most visible developments in Brady's post-playing life is his role as a lead NFL game analyst. In August 2022, while still an active player for the Tampa Bay Buccaneers, Brady signed a monumental 10-year contract with Fox Sports valued at $375 million to become their primary color commentator alongside play-by-play announcer Kevin Burkhardt.

After taking a gap year during the 2023 NFL season to prepare for the transition, Brady officially entered the broadcast booth for the start of the 2024 NFL season. Stepping into high-profile broadcasting carries unique challenges, particularly for former athletes who must balance objective analysis with the relationships they built over decades in the league. Over his first two seasons in the booth, Brady's commentary has evolved as he adjusts to the pacing of live television, the demands of game preparation, and the scrutiny of fans and media critics.

In addition to his broadcast duties, NFL ownership rules initially created unique governance questions regarding his access to team facilities and practices. However, as his media career progressed, league committees and ownership groups worked through these guidelines, allowing Brady to balance his network responsibilities while pursuing significant equity stakes in professional sports organizations.

Professional Sports Ownership Ventures

Beyond talking about the game, Brady has channeled substantial financial capital into owning professional sports teams, shifting his perspective from player to owner.

NFL Ownership with the Las Vegas Raiders

Brady’s pursuit of a partial ownership stake in the Las Vegas Raiders began in 2023. Navigating the NFL’s strict ownership policies required extensive review by league finance committees and a vote among existing club owners. In October 2024, the NFL ownership group formally approved Brady's purchase of a minority stake in the Raiders, alongside his business partner Tom Wagner. This role positions Brady to influence long-term organizational strategy, player development philosophies, and franchise growth, even as league rules place specific limitations on his media access to certain team meetings and practices to prevent conflicts of interest.

International Soccer and Motorsports

Brady’s ownership portfolio extends far beyond American football:

• Birmingham City F.C.: In August 2023, Brady invested in the English Championship football club Birmingham City F.C., taking on a role as chairman of the advisory board. His involvement focuses on sports science, health, nutrition, and global marketing strategies to help elevate the historic club.
• E1 Series Powerboat Racing: Brady entered electric powerboat racing by founding a team in the U1 Grand Prix / E1 World Championship, joining other high-profile athletes who invest in sustainable marine motorsports.
• Major League Pickleball: Recognizing the rapid growth of racquet sports, Brady invested in an expansion team in Major League Pickleball, expanding his footprint into emerging lifestyle sports.

Business, Wellness, and Entrepreneurial Enterprises

Long before his retirement, Brady began laying the groundwork for a robust business empire centered on health, physical longevity, athletic apparel, and digital media. These ventures remain a primary focus of his daily professional life.

TB12 and Brady Brand

The TB12 Sports lifestyle brand, which promotes holistic health, pliability training, and proper nutrition, has undergone structural evolution. While physical retail locations and training centers shifted focus, the core philosophy continues through digital platforms and nutritional supplements. Concurrently, Brady launched his namesake apparel line, BRADY, in partnership with Jens Grede and Dao-Yi Chow. The apparel line was later integrated into major retail partnerships, such as a strategic alignment with high-performance brand Under Armour, maximizing global distribution.

Production and Media Ventures

Through his production company, 199 Productions (named after the draft pick number where the New England Patriots selected him in 2000), Brady develops sports documentaries, feature films, and digital content. Projects include sports-themed cinematic releases, such as 80 for Brady, as well as deep-dive documentary series chronicling elite athletic performance and historic sporting events.

Philanthropy, Public Image, and Personal Life

Off the corporate and broadcasting stage, Brady remains active in charitable endeavors and personal pursuits. He has long supported organizations focused on youth development, veteran support, and healthcare research, frequently participating in charity golf events and high-profile fundraising initiatives.

As a parent, Brady frequently shares aspects of his family life with his children on public platforms, balancing a demanding travel schedule between broadcast locations, business headquarters, and league commitments. His public image has transitioned from a polarizing, hyper-focused competitor striving for championship rings into a seasoned sports executive, media personality, and global brand ambassador.

Frequently Asked Questions

Does Tom Brady still play professional football?

No, Tom Brady is permanently retired from the NFL. He announced his definitive retirement on February 1, 2023, after playing 23 seasons with the New England Patriots and Tampa Bay Buccaneers. He has repeatedly confirmed that his playing days are completely over, and he is fully focused on his broadcasting, ownership, and business careers.

What is Tom Brady's role at Fox Sports?

Tom Brady serves as the lead NFL game analyst for Fox Sports under a 10-year contract. In this role, he works alongside play-by-play announcer Kevin Burkhardt to broadcast the network's top-tier regular-season games and marquee postseason matchups, bringing his strategic insights and on-field experience to television viewers.

Which sports teams does Tom Brady own?

Brady holds a minority ownership stake in the Las Vegas Raiders (NFL), which was approved by league owners in 2024. He also holds a significant ownership interest in the English soccer club Birmingham City F.C., where he serves as chairman of the advisory board, alongside investments in emerging sports like Major League Pickleball and electric powerboat racing.

What happened to the TB12 brand?

The TB12 brand, which focused on pliability, nutrition, and wellness, transitioned from physical brick-and-mortar training centers to an online-first and product-based business model. Its nutritional supplements, training concepts, and wellness philosophies continue to operate within the broader digital health ecosystem, while Brady's apparel lines expanded through major retail partnerships.

Next Actions for Following Brady's Career

To stay updated on Tom Brady's current professional activities, viewers can watch his weekly NFL game broadcasts on Fox Sports during the football season. Business analysts and sports enthusiasts can monitor corporate disclosures regarding his equity investments in the Las Vegas Raiders and Birmingham City F.C., or follow his official digital media channels for updates on his entrepreneurial ventures and foundation work.